PR WINNER OF THE WEEK: “A” (PR PERFECT) to the Seattle Police Department for their amusing and effective method of policing the first Hempfest since Washington state legalized the possession of small amounts of marijuana for personal use. In a brilliant move, the new law’s “do’s and don’ts” were printed on the backs of small Doritos bags and doled out to revelers by the boys and girls in blue. Brilliant because, you know, Hempfesters would inevitably get the munchies at some point, but also because it’s refreshing to see the police department take the role of community guardian and educator instead of adopting the typical “us vs them” mentality that so many urban forces exhibit these days. This was one time a bunch of potheads were stoked to see the fuzz.
PR LOSER OF THE WEEK: “F” (FULL FIASCO – or should we say, “Full Fashion Fiasco?”) to Madonna. Last Friday, she turned 55, but this week, Madge showed the world she’s still the Material Girl, not the Material Matron, by sporting gold grills on her teeth. Aside from the fact that she looks, in this photo anyway, like Hillary Clinton doing Madonna for a Saturday Night Live sketch, complete with dark roots and age-inappropriate getup, this look does not say “hip and youthful” so much as it shrieks “midlife crisis.” A sign that Madonna’s still huge: None among her entourage dares tell her the truth.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Yahoo! CEO Marissa Mayer, whose glamorous photo shoot and chatty interview in the September issue of Vogue has people scratching their heads more than turning them. Fetchingly posed on a chaise lounge in a sleek blue designer dress and stilettos, Mayer is telling the world…what, exactly? Not much about the company she was brought in to turn around 13 months ago. (“What would Marissa Mayer wear?” asks an accompanying feature on workweek attire – surely the question uppermost on every investor’s mind.) Yahoo, to her credit, is turning around, which maybe is why she felt comfortable with doing the Vogue piece. Still, a glossy magazine spread that focuses on her wardrobe more than her work ethic reflects an overly preening personal PR campaign – likely dismaying loyal fans who admired her for breaking glass ceilings, not wearing glass stilettos.