PR WINNER OF THE WEEK: “A” (PR PERFECT) to President Obama for his artful handling of Congress regarding possible military involvement in Syria. Global concern about the Syrian civil war soared after more than 1500 civilians were believed killed in government-led chemical weapons attacks. Taking a political gamble, Obama announced he supports limited intervention but would require Congressional approval to move forward. The savvy move effectively forces Republicans to align themselves with the White House on an issue that’s far from popular with the American people. Within days, senior Congressional Republicans lined up behind the prez. If the measure passes in next week’s vote, the US will present a united front. If it fails, it will be due to Republican leaders’ inability to garner support. Either way, Obama wins.
PR LOSER OF THE WEEK: “F” (Full Fiasco) to US Senator John McCain, caught playing poker on his iPhone during a Senate committee hearing to discuss US military intervention in Syria. The hawkish Arizona Republican is a strong proponent for use of force in response to the gassing of civilians in that country’s two-year civil war, and his advocacy is likely to be critical in upcoming Congressional votes to authorize military action. But at the hearing Tuesday, his mind was apparently elsewhere, as an alert Washington Post photographer discovered. “Scandal! Caught playing iPhone game at 3+ hour Senate hearing – worst of all I lost!” McCain posted on his Twitter feed. But the attempt at deflection only drew more criticism. “That hearing sounds so boring though. Hope it wasn’t about anything important,” tweeted one.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to JCPenny, for dumping their embattled Martha Stewart line of home goods. The colorful kitchen and home collection caused was a disaster from the start, when Stewart assured the venerable retailer that her exclusive contract with Macy’s wasn’t that exclusive. Actually, yes, it was, ruled a judge. The lawsuit cost millions, as well as JCP’s then-CEO Ron Johnson his job. This week, the whole magilla was resolved when current JCP CEO Mike Ullman cleared shelves of Stewart designs that, after all was said and nearly done, weren’t selling anyway. That, apparently, is the way the cookie plate crumbles.