PR WINNER OF THE WEEK: “A” (PR Perfect) to Michael J. Fox , who took the “making lemonade out of lemons” maxim to a whole new level with the premiere of his new television show. In Fox’s eponymously named sitcom, he plays a character who, like the actor himself, is returning to work while living with Parkinson’s disease. Fox, who was diagnosed with Parkinson’s more than a decade ago, is raising awareness of a debilitating disease that afflicts somewhere between 7-10 million people worldwide. Regardless of whether the show is a hit, it’s a PR coup, informing and educating and making life that much easier for those with the disease.
PR LOSER OF THE WEEK: “F” (Full Fiasco) to Joe Kernen, a host on business channel CNBC, for on-air racist comments that he somehow thought were funny. Bantering with co-hosts a week ago on interest rate action taken by India’s central bank, Kernen morphed into a stereotypical Indian accent at the mention of rupees. But it didn’t end there. Visibly struggling with his own better judgment for several seconds, Kernen finally gave in to his inner trading “bro.” “Are they good at 7-11?” he asked, causing his co-hosts to squirm and scold. He added a quick “faux-pology” before the segment ended, saying: “I take it back. I apologize, before I have to.” Before he had to? Clearly he knew better before the words crossed his lips. Kernen later issued a more official apology for his “inappropriate and insensitive remark.” But one wonders what CNBC’s editor-in-chief and Kernen’s boss, Nikhil Deogun, an Indian-American from Kolkata, thought of the “joke.”
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to the masterminds behind the Cory Booker “stripper scandal.” Booker, the Democratic mayor of Newark, NJ who has been campaigning for a seat in the senate, found himself being questioned by the media to explain his connection with a stripper. Scandal! Or is it? On closer inspection of the story initially broken by BuzzFeed…nyeh. Booker became acquainted with Lynsie Lee when they appeared in a film about social media. The mayor and the stripper, who works at the world’s first vegan strip club, have been tweeting, but rather tamely. “The mayor talks with people from all walks of life on Twitter,” said a spokesman. “The most shocking part of the story was learning that there is a vegan strip club in Portland.”