PR WINNER OF THE WEEK: “A” (PR PERFECT) to Jennifer Lawrence, for brassiness and promoting a healthier body image for younger women. Her just-this-side-of-inappropriate remarks might cross that line at times, but not when she pushes back against Hollywood’s pressure on actresses to be thin. (Remember when the New York Times said she didn’t look “hungry enough” for her role in The Hunger Games?) J-Law’s latest vent, delivered in her typical unfiltered style, comes in a fashion mag full of skinny models, no less. In the November issue of Harpers’s Bazaar UK, the brash but self-deprecating Oscar winner describes lingering pain over early-career criticism that she was fat. “I know it’ll never happen to me again. If anybody even tries to whisper the word ‘diet,’ I’m like, ‘You can go f*** yourself.’”
PR LOSER OF THE WEEK: “F” (FULL FIASCO) to Justin Bieber, who continues to amaze and confound us with new displays of insensitivity. The Bieb’s latest head-shaker is a photo of the 19-year-old Canadian pop star (tweeted by the singer’s own camp) being carried up to the Great Wall of China on the shoulders of two burly bodyguards. The Internet backlash was fierce; CNN called him “the most beloved/disliked self-involved teenager on the planet,” while the UK’s Mirror included the maharaja-style ride among Bieber’s top 10 brattiest moments, which also include “nudity, peeing, swearing and spitting.” Not exactly the kind of charts that Bieber’s PR team likes to see the singer topping.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Mia Farrow, for dropping what the media unanimously described as a “bombshell”: that her son Ronan may have been fathered not by Woody Allen but by Frank Sinatra. Ya think? Farrow’s real answer to the Vanity Fair interviewer’s question about Ronan’s real father being Sinatra was “Possibly,” but that’s all it took. Whether Ronan knew his “possible” paternity would go public was unknown, but his reaction was the tweeted quip, “Listen, we’re all *possibly* Frank Sinatra’s son.”