PR WINNER OF THE WEEK: “A” (PR PERFECT) to the International Association to Save Tyre, a charitable organization that came up with a most innovative fundraiser: a raffle to win a Picasso. Sotheby’s Paris will host the drawing, in which one lucky ticket holder will win Picasso’s “Man With Opera Hat,” a cubist illustration valued at $1 million dollars. Tickets are available online, worldwide, for $135/€100. After the publicity the raffle received, it’s a cinch the ceiling of 50,000 available tickets will be met, bringing in a raft of donations and awareness in this artfully crafted fundraiser.
PR LOSER OF THE WEEK: “F” (FULL FIASCO) to New Jersey Governor Chris Christie, who committed an uncharacteristic PR misstep this week. Christie told The Record, a NJ newspaper, that a “low-level manager” at NJ Transit was responsible for deciding to move more than 300 trains to a facility that wound up flooding during Hurricane Sandy last year, causing more than $100 million in damage. The governor suggested that the manager went rogue and didn’t properly vet his decision within the transportation agency. The call-out alone would have been bad enough, but it turns out that The Record has emails showing that this poor unfortunate’s decision was, indeed, approved by more than a dozen supervisors, including the agency director. Bad intel and poor form, governor.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Charles and David Koch, for denying any role in the anti-Obamacare government shutdown but not disavowing the Republican-led effort. The conservative billionaire brothers, who bankroll numerous right-wing causes, figured prominently in a Sunday New York Times article that traced how Koch-funded conservative groups and politicians plotted the shutdown strategy to block the Affordable Care Act. On Wednesday, in a blanket letter to US Senators, the Kochs said although they oppose Obamacare, they had “not taken a position” on the shutdown strategy nor lobbied Congress to defund the program. So in other words, they’re not to blame for a shutdown, which they have no opinion on, anyway.