PR WINNER OF THE WEEK: “A” (PR PERFECT) to Elizabeth Vargas, co-anchor of ABC’s 20/20 TV news magazine, for a graceful disclosure of human frailty: her decision to enter rehab for alcohol abuse and dependency. Vargas, out of sight for several weeks, might have preferred to quietly undergo treatment and slip back into her life without been missed. Whatever the motivation, she hit all the right notes in going public, calling out the prevalence of addiction in society, expressing gratitude for support of loved ones and her employer, and expressing a desire, as a public figure, to impart courage to others facing similar challenges. And of course, she got the news out herself – always a sober move.
PR LOSER OF THE WEEK: “F” (FULL FIASCO) to Chip Wilson, founder of Lululemon, for striking a rather awkward pose in a press conference about the popular yoga pants. After suffering a costly setback with a product recall resulting in the dethroning of Lululemon CEO Christine Day, one wouldn’t think matters could get much worse until Lululemon’s founder blamed product quality issues on…customers being too fat. “Frankly, some women’s bodies just don’t actually work [for the pants],” Wilson told Bloomberg. “It’s more really about the rubbing through the thighs, how much pressure there is over time.” Clearly, one yoga pose Wilson has mastered is putting his foot in his mouth.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Blockbuster, which said it will shut its remaining 300 stores and close its mail-order DVD business. The news probably comes as a surprise to many folks who thought the company went out of business a long time ago. If nothing else, Blockbuster will be fondly remembered by millions of families as an integral part of a 1990s weekly ritual: wandering the aisles in search of the latest new releases, only to find that every copy of the movie you wanted to see was already gone.