PR WINNER OF THE WEEK: “A” (PR PERFECT) to CVS Caremark, the national drugstore chain, for its decision to stop selling tobacco products. Cigarettes in particular have been linked to diseases from cancer to high blood pressure and stroke – something that the country’s largest retail pharmacy just couldn’t reconcile with its broader mission of making its customers healthier. “Put simply, the sale of tobacco products is inconsistent with our purpose,” said Larry J. Merlo, president and CEO of CVS Caremark. The announcement was immediately hailed by everyone from President Obama to the American Cancer Society. CVS is the first such retailer to take the plunge and it will cost the company an estimated $2 billion in revenue, a small fraction of overall sales but no chump change.
PR LOSER OF THE WEEK: “F” (Full Fiasco) to the Sochi Winter Olympics organizers and host city, where countless stray dogs are being killed ahead of today’s opening of the games. The strays were pets or offspring of pets left by families whose homes were razed to make way for Olympic venues. A Russian billionaire is financing belated rescue attempts but the culling continues – a grisly counterpoint to the festive atmosphere organizers would rather we see. The government claims the strays came for the food construction workers gave them, and stayed. The International Olympic Committee says no “healthy” dogs are being destroyed. Maybe, but this is certain: the round-up is just another PR fail for the most expensive (and worst planned) games ever.
THE PRV “THERE’S NO ‘THERE’ THERE” AWARD to Bill Nye, more popularly known as “The Science Guy,” who bothered debating science vs creationism with Ken Ham, President of the Creation Museum. The argument had rather predictable results – no one was swayed from their original side. But apparently geeks and religious types still enjoy a good argument: the 800 audience tickets sold out in minutes, and 3 million people tuned in to watch on television.