PR WINNER OF THE WEEK: A (PR Perfect) to Lady Gaga. Though we had ranked her earlier this week, Lady Gaga has not stopped topping the list of trending stories right across the web. While the world may be holding a global UN summit in New York, Gaga turned a 25-lb. weight gain into a point of pride – and a brilliant PR maneuver. The coverage keeps on being generated following the launch of her Body Revolution, a forum urging acceptance for less than perfect physiques. A media masterstroke that has put more serious global issues in the shade.
PR LOSER OF THE WEEK: F (Full Fiasco) for Team Romney. The latest Gallup Poll shows Mitt Romney trailing behind Barack Obama by six points. It’s not hard to guess that the number 47 figured into that percentage somehow. With just over a month until Election Day, Team Romney must come up with a serious plan to halt this free-fall. The announcement of a genuinely new and unexpected economic plan might just reset the debate. Something fresh and unexpected is needed. Any suggestions?
THE PRV AWARD FOR BRAND CONSISTENCY: Samuel L. Jackson for his “Wake the F*ck Up” political bedtime story. The actor, so well known for his expletive-laced lines in films and real life that he’s usually called “Samuel Motherf*ckin’ Jackson,” cuts through indistinct attack ads with a punchy pro-Obama rant. In rhyme! While it may not encourage anyone to change their vote on the big day, Jackson has successfully reinforced his own brand without talking about himself - the secret to all successful PR.