PR WINNER OF THE WEEK: “A” (PR Perfect) to Joe Biden. Now this was a debate! If Obama had previously brought a knife to a gun fight, Biden brought a cannon. Throughout the debate he aggressively debated Ryan, who seemed at times unable to keep up with Biden’s derisive comments. Biden’s ongoing smirks at what Ryan was saying was a PR object lesson in undermining an opponent. A fine line to be sure and presumably not everyone saw it this way, but frankly whatever your political color, this debate was very entertaining. The Twitter-verse was on fire with Biden’s opening shot “That’s a lot of malarkey!” and later putdown”Oh, now you’re Jack Kennedy?” Brutal.
PR LOSER OF THE WEEK: “F” (Full Fiasco) to Lindsay Lohan. The girl can’t help it; she’s in the news constantly, but rarely for what she first became famous for – acting. This week, Lohan allegedly placed an emergency call about her mother’s erratic behavior to…her father? As a scandal-headline grabber himself, Michael Lohan is hardly the most reliable source of assistance. Lohan needs to hire the celebrity version of Harvey Keitel’s Pulp Fiction clean-up character.
THE “FLOGGING A DEAD HORSE” PR AWARD TO: The US Anti-Doping Agency, which revealed that nearly all of Lance Armstrong’s former teammates have signed affidavits saying that Armstrong won his seven Tours de France by doping. They say he doped, they doped – even Armstrong’s former wife took performance-enhancing drugs. But Armstrong relinquished rights to his Tour titles months ago. Okay, he probably did take the drugs; does anyone still care, other than the USADA, which is determined to say “told you so”? Again and again.