Tired of Working in Porn? Why Not Become a Realtor?

realtor2 Tired of Working in Porn? Why Not Become a Realtor?

The PR Verdict “F” for Prudential and Corcoran and the other firms whose brokers were quoted.

Tired of working in porn? Didn’t make it as a prima ballerina?  Best days as a famous hand model over? Then why not become a New York realtor?  As a Managing Director at Prudential Douglas Elliman told the NYTimes yesterday, people come to NYC  “with a dream ….often times those dreams don’t pan out….and then you start looking at alternative careers.”

Yesterday’s front-page article on the city’s realtor business featured a diverse range of brokers.  All had previously worked in an initial career (usually more colorful) and then migrated to real estate sales, as their favoured career stalled.  Being a realtor, intimated the article, is the default safety-net for the career lost.

Prudential, one of Manhattan’s leading realtors, had a number of  its brokers quoted, including a fashion designer and former porn star (above) but oddly no comment from the firm itself.  Where was the corporate PR to provide some balance to the personal tales of those interviewed?

The PR Verdict: “F” for Prudential and Corcoran and the other firms whose brokers were quoted.   Fine to have the narcissist broker grab a headline but what does it say about the rest of the firm and those who work there?

While this was always going be a lighter hearted article, a comment from a corporate PR talking about how diverse employees bring in diverse listings and clients would have made a better business case.  Instead one couldn’t help wondering if the porn studio, or ballet troupe came knocking again, the ranks of these firms would be quickly deserted.  Given that clients pay average fees of 6 percent of the sale price,  management might want to take a more visible role in how articles like this position their firm.

To read the NYTimes article click here.

What’s you PR Verdict on the coverage?

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What is Your PR Verdict?

  1. Although the pay isn’t as good, the porn industry has higher ethical standards than real estate. But both fields are full of big tools.

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