Weiner Reveals More for a PR Comeback

 Weiner Reveals More for a PR ComebackWhat ever happened to Anthony Weiner? The New York congressman shot to fame when he mistakenly tweeted a photo of his namesake (no, not his kid) to thousands of followers, thinking it was going to one flirtatious admirer. He denied all at first, then resigned shortly thereafter. It was a sudden ending to a promising congressional career, made all the more complicated as his wife, Huma Abedin, was one of Hilary Clinton’s closest lieutenants and pregnant with their first child at the time.

Little has been heard from Weiner since his embarrassing resignation. Earlier this year, he and Abedin announced the birth of their son in a soft-focus feature in People magazine. Several months of silence followed. Now, the New York Times Magazine has given the former congressman and his wife a long and detailed cover story outlining his journey to redemption – and his possible mayoral ambitions for New York.

The article’s narrative? Anthony Weiner has been doing some reflecting. He and Huma have worked through their issues. Yes, he still feels paralyzed with guilt about the humiliation he brought onto their family. He lives with the embarrassment and pain. His wife has emerged as a tower of strength and understanding. Being out of the  spotlight has helped him revaluate his life. He now understands the true meaning of humility and the danger of hubris. Is that enough to pave his way to the New York mayoral race?

THE PR VERDICT: “A” (PR Perfect) for Anthony Weiner and his PR reinvention. Let the show begin.

THE PR TAKEAWAY: Break for an interval before the second act. The Times article asked all the right questions: Why did Anthony Weiner do it? What did he learn? How has it changed him? With his wife ever-present in the article, and joining him on the magazine cover, critics now have little PR mileage to make out of the infamous tweet. While Weiner will undoubtedly face more questions, the definitive answers have been given. The Weiner camp can plan its political march forward toward the campaign office.

To read the full article, click here.

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