Christie Brinkley, ageless super model and former wife of Billy Joel, declared on the TODAY program that all she wants is peace. In the middle of a divorce from business man Peter Cook, Brinkley took the morning interview way off course and spoke for eight captivating minutes about marital discord and her ex husband’s allleged strategy of sapping joy from her life. It was a PR nightmare but absorbing television.
Scheduled to talk of her upcoming role in the Broadway musical Chicago, she sidetracked herself into discussing her divorce from a “malignant narcissist” and its emotional toll. She nearly broke down in tears and called for government legislation to intervene in divorce cases of “extreme narcissists.”
This was a spectacular interview. Rarely has anyone been off message so brilliantly and so thoroughly.
The PR Verdict: “F” for Christie and an interview that went horribly wrong. Even the host, Matt Lauer, had the grace to apologize for not talking about her Broadway debut.
This was a perfectly structured interview but way off subject. It had an emotional call-to-action for the viewer (just google divorcing a narcissist!) and a broader demand (legislation to protect against malignant narcissists!). The tearful crescendo at the end and the plaintive cry of “all I want is peace” could not have been scripted better. What her Broadway backers and costars think however is a different matter.
To read more and see the interview click here.
Whats your PR Verdict on this interview?