What’s Real About The Real DKNY PR GIRL?

Donna Karan PR girl Aliza L Whats Real About The Real DKNY PR GIRL?

The PR Verdict: A begrudging "A" for DKNY PR GIRL

Aliza Licht has the lofty title of Senior Vice President for Global Communications at Donna Karan International.  In addition to her intergalactic title she is also pied piper to a legion of devoted Twitter fans numbering 380,000. Up until recently her Twitter nom de plume was DKNY PR GIRL.

Aliza Licht recently outed herself to the NYTimes which obliged with a gushing profile about the fashion PR who, by any yardstick, has mastered social media.  In the interview she offers surprising insights including, “The friends you make on Twitter are real relationships”.  Examples of DKNY PR GIRL advice were also given. “Attention to details is everything. The wrong colored binder clip can destroy your presentation.”

Aliza/ DKNY PR Girl also produced a short promotional video giving an insiders’ view on her fabulous life.  As an example of PR and marketing strategies it is hard to beat.  Content wise, it is another issue.

The PR Verdict:  A begrudging  “A” to DKNY PR GIRL.   While the content of the tweets and videos seems aimed exclusively at teenage girls who can argue with 380,000 followers?

From a PR point of view the problem the with the video is that it seemingly reduces the DK business to a little operation on seventh avenue run by a skeleton staff. Despite her lofty title, Aliza is seen doing everything, from answering phones, walking around with a clipboard and moving tiny labels around a seating plan.  From the Global Head of Communications there is no mention of a team or infrastructure much less any mention of DK herself.  In the future, give the intern a chance at stardom in the next video and reserve the Global Head for more serious management responsibilities.

To read the NYTimes article click here. To see the video click here

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What is Your PR Verdict?

  1. Could somebody just get 21st Century women to stop bloody quacking? She’s not Daisy duck – or is she?
    Jamie recently posted..CHILD SOLDIERS: WEAPONS OF CHOICE, BUT WHOSE CHOICE?My Profile

  2. My God, this is exactly what gives P.R. a bad name: mindless chaotic snippets of activism for no purpose other than selling fashion and oneself. I have loved Donna Karan’s style and elegance in the past, but seeing this woman in the Daisy Duck mode present her work I just decided that I will never buy another piece from DKNY again! Seeing the video made me realize I may have always been in the wrong profession, except that my students of communication (90 per cent women) seem to also appreciate the need for content.

  3. What’s Real About The Real DKNY PR GIRL? The PR Verdict: A begrudging “A” to DKNY PR GIRL. While the cotnent of the tweets and videos seems aimed exclusively at teenage girls who can argue with 380,000 followers?

  4. I can not support this woman’s work as she citnonues to use REAL fur in her fashion lines. That is wrong on every level in this day and age. Does this woman have any idea the suffering rabbits and foxes undergo? Being skinned alive is not fun! Would she like to trade places with these animals. Or would she prefer her life of luxury in New York. Bitch.

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  1. BizSugar.com says:

    What’s Real About The Real DKNY PR GIRL?…

    The PR Verdict: A begrudging “A” to DKNY PR GIRL. While the content of the tweets and videos seems aimed exclusively at teenage girls who can argue with 380,000 followers?…

  2. […] in New York City. Hers was a sassy diary written from inside the fashion bubble.” While PRverdict.com dubs DKNY PR Girl’s tweets as “exclusively aimed to teen girls” the site […]

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