A collective sigh of relief reverberated across financial markets this weekend, as Greece approved its latest round of austerity measures. The measures are tough and include savage cuts in wages, pensions and a radical restructuring of outdated work practices.
While financial markets gave the changes a “thumbs-up” Greeks have given them a resounding “thumbs-down”. Protestors in the capital have been rioting, with violent clashes reported throughout the country. Greeks are enraged about the level of sacrifice required and are pointing to Germany, the IMF and banks as the chief culprits.
The PR Verdict: “D” for Greece’s political class on selling these measures. It’s time Greece’s political class activated an educative PR plan.
A national campaign is needed where mutual sacrifice and the sharing of burdens are the order of the day. Start by enlisting the support of Greek intellectuals, celebrities and thought leaders to explain and personally describe, the sacrifices they are making for the greater good. For some pointers why not look at previous national propaganda programs that demanded sacrifices of their citizenry? History tells us it has been done before.
How would you convince the Greek population that sacrifice is for the long-term good? Leave a comment and share your idea.