What Will We Remember Silvio Berlusconi For?

Berlusconi2 What Will We Remember Silvio Berlusconi For?

The PR Verdict: “F” for Berlusconi and his hope of imparting a political legacy.

Been to any good parties lately? Is anyone feeling more than a hint of envy and disappointment at not having been invited to Silvio Berlusconi’s rather extravagant soirees, currently being described in excruciating detail in an Italian court.

The former Premier of Italy is on trial for allegedly paying a 17-year-old Moroccan girl for sex (left), then using his influence in 2010 to cover it up.  He has denied the charges but details emerge daily about the parties he was either hosting or attending.  The key finding?  His entertaining style was more Girls Gone Wild than formal state dinners.

Yesterday’s revelation that the fetes involved female guests allegedly dressing as nuns and stripping for titillated guests will ensure this is what Berlusconi is remembered for.  His political legacy has now become permanently entwined with jokes about bunga-bunga, strippers nuns and Sister Act.

The PR Verdict: “F” for Berlusconi and his hope of imparting a political legacy.  These headlines will define his premiership.

PR Takeaway: Anecdotes kill reputations faster than any long-winded critical evaluation.  To permanently damage a person’s reputation all that is needed is a simple incident that can be forever used by detractors as shorthand for a wider moral failing.   Clinton had it with cigars, John Edwards had it with $500 haircuts, while corporate tycoons had it with ice sculptures looking like centurions and $6000 dollar shower curtains.  The anecdote is usually the opening paragraph to any story.  It’s an uphill and often unsuccessful battle to change the perception from then on.

To read more click here and here.

What’s your PR Verdict?

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What is Your PR Verdict?

  1. Stuart Kaufman says:

    A few parties with hired bimbos and stripping “nuns”? Is that all? I thought you were going to tell us that he’d driven to Canada with the dog on the roof of his car.

    More seriously, to have your reputation ruined, you have to have had in the first place a reputation that was capable of going any lower. Berlusconi’s started at “sleazy” and never got any higher than that.

    • well yes and no… see your point but doubt he and his team would see it that way… am sure, like any office holder, he has a list of achievements to hand of major wins while in office…

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