60 Minutes’ embarrassingly cozy interview last night with General Electric’s CEO was a missed opportunity. Jeff Immelt, who also chairs the President’s Council on Jobs gave self-important spin regarding GE but embarrassingly limited advice on how to get Americans back to work. He cited the “need to create a sense of national urgency about jobs” despite it being routinely on the front page. His one concrete suggestion was a “tax holiday” for US companies like GE, with profits booked abroad. Self-interest is unattractive as a PR strategy and we assume he got a stern call from the White House.
The PR Verdict: “C Minus” This interview might have had a tough edit but before agreeing to the segment get an assurance that it is less about GE and more about the macro issues. This is not about you.