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60 Minutes’ embarrassingly cozy interview last night with General Electric’s CEO was a missed opportunity. Jeff Immelt, who also chairs the President’s Council on Jobs gave self-important spin regarding GE but embarrassingly limited advice on how to get Americans back to work. He cited the “need to create a sense of national urgency about jobs” despite it being routinely on the front page. His one concrete suggestion was a “tax holiday” for US companies like GE, with profits booked abroad. Self-interest is unattractive as a PR strategy and we assume he got a stern call from the White House.

The PR Verdict: “C Minus”   This interview might have had a tough edit but before agreeing to the segment  get an assurance that it is less about GE and more about the macro issues. This is not about you.

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What is Your PR Verdict?

  1. Shefali Malhoutra says:

    Good advice. Alarming how easy it is to get it wrong. ‘This is not about you.’ An often heard classic from Mark Arena, something we all need to be reminded of as frequently as possible.

  2. Todd Stone says:

    I really enjoy your verdicts! Hope to see you weigh in on the “Occupy Wall Street” movement.

  3. Lisa Taharally says:

    hello! totally agree this is a mis step and bad for Pres. Obamas white house, love the Kanye post!


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